A Better Way
By talking to powder drink mix users about their on-the-go lifestyle we were able to discuss common problems, like clumpy and messy powder. We were also able to dive deeper into other problems, such as why ready-to-drink isn’t a suitable replacement, the freshness factor, and discovering the opportunities for new usage occasions at work and in the car. Ultimately, consumers told us that convenience is king. We look forward to consumer reactions to BlenderPak to see if, in fact, we’ve delivered a better way.