While many current on-shelf packaging solutions for wipes require a piece of secondary packaging to allow the product to stand up on the shelf in-store, Standup is a wipes dispenser that independently stands up, eliminating the need for secondary packaging. Also, the off-center dispenser offers an easier way for the consumer to pull out the wipes. In a size and configuration that’s easier to store, Standup is a flexible pouch with a polypropylene fitment on one end.
- Design eliminates the need for secondary packaging
- Product stands up on retail shelf
- Off centered dispenser for easy access
- Standup is in the pre-production design and technical review phase and would require a co-development project between Perimeter and any brand that has interest in customizing the solution for their specific need.